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Skip to content Головна / Кейсы
Магия ROI: Как Ирландия превратила РК в ROI 100,4% Настоящий арбитражник РК измеряет не количеством полученных денег, а ROI. Ирландия стала ярким примером того, как правильный подход и стратегия нашей команды превратил РК в настоящую магию с ROI в 100,4% на изумрудном острове с оффером Dazard. Посмотрим, что же там такого интересного было во время запуска? Краткая информация
Оффер : Dazard | Android / IOS
Гео : Ирландия
Платформа : Facebook apps
Период теста : 08.03.-08.04.2024
Расходы: $4172
Доход: $8360,73
Профит: $4188,73
ROI : 100,4%
Статистика кейса
Выбор ГЕО Ирландия является страной северо-западной Европы, которая имеет население около 5,02 миллиона человек. Официальный язык в стране не один, их два — ирландский и английский, однако второй является наиболее распространенным в повседневном общении. Следует учесть данный факт при создании РК. Валюта Ирландии — евро (EUR).
Столицей является Дублин, который не только административная столица, но и ключевой экономический, культурный и туристический центр страны. Другими важными городами Ирландии являются Корк, Лимерик, Голуэй и Уотерфорд.
Гемблинг в Ирландии легализован и регулируется несколькими законодательными актами. Легальность и регулирование гемблинга создают благоприятные условия для привлечения трафика в эту сферу. Казино, покер и спортивные ставки широко популярны среди ирландцев, составляя значительную часть развлекательной индустрии страны.
Источник трафика
Наш выбор Facebook для запуска рекламы был очевидным, поскольку эта платформа является самой популярной в стране. Facebook охватывает 74,39% пользователей, что значительно превосходит другие социальные сети.
На втором месте находится Instagram, который используют 11,3% ирландцев. Twitter занимает третье место с 6,95% пользователей. Далее следуют Pinterest с 2,89% и YouTube с 2,29%.
Таким образом, учитывая популярность Facebook среди пользователей в Ирландии и большое количество активных аккаунтов, наша команда решила запустить РК именно здесь.
Офферы на Ирландию ждут тебя, как и наши менеджера)
Процесс выбора креатива
Первое, что наша команда учла при запуске РК — это язык, именно поэтому креативы были сделаны на английском языке. В Ирландии как и в большей части Европы, охотно играют в азартные игры ради увлечения.
Поэтому креативы мы делали интересными и динамичными с яркими анимациями и в цветах страны, подчеркивая патриотизм народа. Именно таким образом мы и захватили своих лидов с первых секунд. И, конечно, не обойтись без историй успеха.
Пример креатива
Как настраивали рекламные компании?
При запуске на Ирландию было сложно выбрать прилку, которая бы хорошо сработала, но WWA преодолели это и мы смогли выйти на хороший показатель. Оплачиваемой целью стал FTD. Выплата: 140 EUR. Минимальный депозит был 100 EUR. Целевая аудитория этого оффера были женщины и мужчины в возрасте от 25 лет и выше.
Запрещено
Указание суммы минимального депозита в креативах; Мультиаккаунты, фрод, чарджбеки; Переливать капу; Использовать запрещенные методы привлечения игроков; Мисслид, мотив и известных личностей в креативах; Менять источник трафика без согласования; Таргет на тех, кто младше 25 лет; Использование медийных личностей, спортсменов, политиков, певцов, блогеров и т.д. Выводы
Благодаря кейсу наша команда поняла, что Ирландия не так проста, как кажется. В этой стране есть подводные камни, которые бросили вызов One Partners. Но мы тоже не простые, мы приняли его и сделали на РК ROI 100,4%. Это ли не победа над ГЕО?