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Skip to content Головна / Кейси
ROI 162.21% із кейса з гемблінгу в Німеччині: гра на перемогу Новий арбітражний кейс від One Partners, де ми поділились нашим неймовірним результатом на ГЕО — Німеччина. Що стало причиною її неймовірного успіху і як нам вдалось вийти на ROI 162%?
Заглянемо всередину цього кейсу та розкриємо всі секрети захопливої історії!
Основна інформація Офер : Boomerang.bet | Android / IOS
Гео : Німеччина
Платформа : Facebook apps
Період тесту : 06.11.-06.12.2023
Витрати: $3 501
Прибуток: $9 180
Профіт: $5 679
ROI : 162.21%
Статистика кейсу
Вибір ГЕО Країна, котра розташована в центральній частині Європи – ось як можна описати Німеччину. З населенням 84,7 мільйонів осіб, Німеччина є однією з найбільших країн в Європі. Щодо офіційної мови, то тут панує німецька, котра також використовується у багатьох інших країнах як офіційна або друга мова. Валюта – євро. Німеччина є однією з найбільших економік світу і відома своїм високим рівнем технологій, промисловістю та культурним внеском.
В Німеччині казино поступається адалту в якості розваг, адже самі німці є більш відповідальними, тому і не дуже то й азартними. Проте інколи вони мають жагу до казино, тому їх вибір падає на онлайн-ігри та слот-машини. Німці, як і будь-який інший народ, є досить патріотичними, тому обожнюють вболівати за власні команди. Саме тому бетінг є популярним серед цього народу. Тому ставки на спорт є ще одним способом відпочити та підтримати команду.
Джерело трафіку Аналізуючи сорси в Німеччині, можна відзначити, що лідером Google. На другому місці йде YouTube, який також привертає значну кількість користувачів у Німеччині завдяки своєму відеоконтенту. Серед соціальних мереж Facebook залишається одним з найбільш популярних джерел трафіку. Далі вже йдуть Instagram та Pinterest. Виходячи з цього рейтингу, вибір нашої команди був на користь Facebook.
Хочеш лити трафік на Німеччину? Наші менеджери готові допомогти тобі реалізувати це)
Процес вибору креативу Загалом, всі креативи були відтворені державною мовою обраного ГЕО – німецькою. Так як німці патріоти – то ми вирішили зобразити на власних креативах німецький прапор та символіку країни, аби зачепити свою ЦА. Але також як і інші, вони обожнюють бонуси, акції, розіграші. Тому ми використовували яскраві написи виплат.
Приклад креативу:
Як налаштовували рекламні компанії? Вибравши ГЕО Німеччину, нашою основною ЦА стала широка аудиторія чоловіків віком від 21 року і вище. Ну і тут нас також очікував KPI (за деталями до свого менеджера).
До того ж, важливо врахувати, що цей офер не допускає мотивований трафік,
зазначення суми мінімального депозиту в креативах, мультиакаунти, фрод, чарджбеки. Варто врахувати під час запуску.
Але також врахуй, те що ми юзали прилки WWA, а плейсментом був Facebook на версію Android 10+.
Висновки Виходячи з результатів кейсу запуску РК в Німеччині, де ROI склав 162%, можемо зробити висновок, що це ГЕО є вкрай перспективним. ROI підтверджує, що Німеччина – цікава та результативна, де успішність кампанії перевершила наші очікування. Враховуючи цей успіх, рекомендуємо звернути увагу на дане ГЕО.