Affbox Media is releasing a new episode, and this time we welcome Ivan Ordenko, Head of Marketing at one of the most popular Ukrainian crypto products — Trustee Plus.
If you haven’t heard of Trustee Plus yet — it’s a crypto wallet with a built-in crypto card that lets you convert cryptocurrency into fiat and pay at regular stores. A product that has genuinely changed the way Ukrainians interact with digital assets in everyday life.
What Is Trustee Plus and Why Everyone’s Talking About It
Trustee Plus is a mobile crypto neobank, registered in Lithuania and authorised as a digital wallet operator. The core feature of the product is the Trustee crypto card, which allows users to instantly convert crypto into euros and pay online and offline anywhere in the world.
The Trustee Plus crypto card runs on Mastercard and can be added to Apple Pay or Google Pay. The card allows instant conversion of cryptocurrency into EUR, transfers to any bank card, and charges zero commission on online and offline payments.
In 2026, a new Trustee Plus crypto card was launched in partnership with Wirex on the VISA payment network, replacing the previous card.
What We Cover in the New Episode
In this fresh Affbox Media video, Ivan Ordenko speaks candidly about:
- How marketing is structured at Trustee Plus — what works in the crypto niche and what doesn’t
- Who uses crypto cards and how the audience has evolved over time
- How to promote a product in an oversaturated market where user trust is the ultimate currency
- Development plans and where Trustee Plus is headed as a product
This isn’t a conversation about technical specs — it’s a conversation about the marketing mindset behind one of the most successful crypto products on the Ukrainian market.
Why This Matters for the Crypto Card Market
From the moment of launch, the Trustee Plus crypto card attracted tens of thousands of users within the first weeks — there were periods when people were signing up hundreds at a time, every hour.
The secret to Trustee Plus’s success lies in its simplicity and accessibility for a broad audience, not just experienced crypto users. That approach is exactly what we explore with Ivan Ordenko — how to explain a complex product in plain language and find the right user.
Watch the New Episode
▶️ Watch the interview with Ivan Ordenko on YouTube
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