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Skip to content Головна / Новини
TikTok представив нові рекламні інструменти та платформу “Symphony” Нещодавній захід TikTok World 2024 ознаменувався цілою низкою інноваційних рішень для рекламодавців.
Компанія представила нову платформу “Symphony” , яка стане універсальним центром для всіх AI-інструментів TikTok. Вона поєднає функції написання сценаріїв, створення відео та генерації ідей, спростивши та оптимізувавши процес роботи.
“TikTok One” – це централізована платформа, яка має замінити Creative Center. Вона запропонує розширені інструменти для створення контенту, доступ до TikTok Creator Marketplace та TikTok Creative Challenge. Запуск TikTok One запланований на пізній час поточного року.
Крім цього, TikTok:
– Удосконалює передбачувальні AI та машинні навчальні інструменти для націлення реклами, підвищуючи ефективність кампаній. – Впровадить нові рішення для автоматизації маркетингу в TikTok Shops. – Представить інструмент “Unified Lift”, що поєднує функції вимірювання ефективності кампаній. – Запустить два нові рекламні продукти: “Interactive Add-Ons for TopView” та “Duet with Branded Mission”, спрямованих на підвищення залученості та участі.
Ці інновації знаменують собою новий етап розвитку рекламних можливостей TikTok, роблячи платформу ще більш привабливою для рекламодавців, які бажають охопити широку аудиторію та досягти максимальної віддачі від своїх кампаній.