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Skip to content Головна / Кейси
Прагматичний кейс із Німеччини – ROI 94,12% Команда One Partners вирушила в коротку подорож Німеччиною і повернулася звідти з подарунками, точніше кейсом) Саме так можна описати запуск РК від One Partners і ROI 94,12%. Детальніше про кейс дивись нижче!
Коротка інформація
Офер: SlotVibe | Android / IOS
Гео: Німеччина
Платформа: Facebook apps
Період тесту: 10.06-30.06.2024
Витрати: $6772,1
Дохід: $13146,26
Профіт: $6374,16
ROI: 94,12%
Уже не терпиться запустити офер на Німеччину? Швидше пиши One Partners!
Статистика кейсу
Вибір гео Німеччина відома своїм пунктуальним, прагматичним і грамотним підходом до справ. Це і стосується онлайн-казино – населення з чітким розрахунком ставиться до ігор. Команда One Partners обрала Німеччину саме за цими показниками. Також, жителі країни здебільшого мають стабільно-високий дохід, що дає їм змогу без проблем грати в онлайн-казино.
У Німеччині ситуація з онлайн-казино в останні роки зазнала значних змін. До 2021 року законодавство щодо онлайн-азартних ігор було вкрай суворим. Онлайн-казино було заборонено в більшості федеральних земель, і тільки деякі регіони, як-от Шлезвіг-Гольштейн, видавали ліцензії на їхню діяльність.
Однак у липні 2021 року набув чинності новий Державний договір про регулювання азартних ігор (Glücksspielstaatsvertrag). Договір легалізував діяльність онлайн-казино по всій Німеччині, встановивши правила для операторів і гравців.
Гравці отримали доступ до легальних і захищених платформ, що зменшує ризик участі в нелегальних і небезпечних азартних іграх. У Німеччині створено всі умови для контролю та регулювання онлайн-казино, що сприяє захисту інтересів як гравців, так і суспільства загалом.
Джерело трафіку Джерелом трафіку по Німеччині став Facebook. Адже якщо вірити статистиці, то саме ця мережа лідирує серед інших: Facebook – 55.97%, Instagram – 20.94%, Twitter – 6.67%, YouTube – 4.62%. Команда One Partners віддає перевагу ФБ для налаштування РК. У пріоритеті користувачі з пристроями на Android версії 12+.
Процес вибору креативу Німеччина відома своїми культурними та історичними символами, впізнаваними в усьому світі – Бранденбурзькі ворота, Берлінська стіна, швидкісні автобани та баварські пивні фестивалі. Щоб краще достукатися до аудиторії, One Partners надихнулися всім цим і створили креативи з емоціями людей, не забуваючи й згадувати символіку країни.
Приклад креативу
Як налаштовували рекламні кампанії? Коли відбувався запуск рекламних кампаній, One Partners використовували додатки від WWA. Як плейсмент виступив Facebook на версію Android 12+. Щодо цільової аудиторії, то принцип був такий: чоловіки і жінки від 18 років і старше.
Головні параметри РК
Гео: AU, NZ, DE, CA Мінімальний депозит: 20 EUR Забороняється
шахрайство; мультиакаунти; гравці, які внесли депозит і не зробили ставок; самовиключення після 1-го депозиту. Висновки
Рекламна кампанія в Німеччині принесла хороший результат: ROI 94,12%. One Partners можуть провести успішну кампанію в будь-якій країні – нехай то екзотичний континент на півдні або ж педантична Німеччина. Але крім того, вони готові допомогти і тобі мати ще кращі результати!